A sales kit is a glorified brochure if you will, containing important information about your company. A sales kit can play a bit of a different role than a brochure and niether should not be substituted for one another. Unlike the brochure, a sales kit typically has larger text and images and is more interactive providing more detail than what a brochure can accomodate. Information can be better organized, and even seprated individually as inserts. A sales kit usually has a higher print and paper quality and can be a great visual aid for sales persons in demonstrating a product or service. Sales kits can also be combined with a brochure to demonsrate synergy in your brand. So as a leave behind, for demonstration, or just to show customers that you care about your image enough that you will care about them, sales kits can play an important roll in marketing your product or service.
Well yes and no. From a product information standpoint, they are very similar. A media kit or press kit is more commonly used to inform news media of a new release, product, or service; or provide useful information to media sources as an easy reference to your product or service. For well established intities, media kits often just provide a brief overview of the company and focus on the new product or service. But for newly established entities, the media kit typically contains more about the company's history and credibility in conjuction with the product or service. In a nut shell, you are trying to get the media's attention, but there is somewhat of a strategy in determining the core offering of your media kit.
We have a strong backgound in sales and media, accompanied by designers with experience in various industries making us a trusted source for media and sales kit design. Whether your needs are in the entertainment industry, corporate or small business, we have a solution for you. Call us today for a free consultation.
