understanding the Print Design Process
4 image Design of Richmond VA has a great deal of experience in print design and print production. The print medium is an integral part of any successful marketing or advertising campaign. Your print and marketing materials play a significant role in representing who you are and what you do, and can often be the deciding factor in closing a sale. The need to have professionally designed print materials is absolutely essential.
During the initial concept or idea stage of your print design project, consideration of your print needs are evaluated, planned, and executed by professionals that understand all phases of your project, keeping the printing process in mind throughout the entire process.
The cohesiveness of your branding campaign is only as effective as the elements used. Appropriate image resolution and sizing is extremely important to a campaign that will cross mediums of communication from websites to brochures, or even billboards. Typography is also a key element in any design as certain styles of type look great in print but are not as effective on a website design.
Choosing the right paper for the project is just as important as the design of the project itself. There are literally hundreds of unique paper textures to choose from with each one conveying a different look and feel which can dramatically effect the perception of your image.
Our design teams are experienced in all phases of the print design process. We will seamlessly integrate graphic design with your marketing strategy for a print solution that best fits "your image".
Print Production and management
Print production is the final realization of the print design. The process starts with choosing the right printer for the job. This can be a daunting task because no two printers offer the same quality. You must be able to separate the good from the bad and the ugly and understand capabilities of the printer(s) you are working with. Here at 4 image Design, we've done all of the leg work and have relationships with only the best local and national printers. This allows us to hand pick the best printer for your project at affordable rates.
Print management involves working directly with the printer and coordinating any scheduling needs or approvals. Management does not stop there. We monitor the progress and quality of your print project from start to finish ensuring that the final product meets your satisfaction.
With decades of experience in graphic design and the printing industry, we are one of leaders in the Richmond area for well thought out and structured print material. 4 image Design can handle all of your print design needs from business cards, stationary, brochures, print ads and sales kits, to targeted mailing campaigns, magazines, books and more, all backed by our complete customer satisfaction guarantee.