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Anti alias Anti-aliasing is a feathering technique where the outer edges of images and fonts are smoothed by adding pixels between the jagged edges.

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Bleed Printing that extends to the edge of the sheet after trimming.
BMP A raster graphics image file format used to store digital images

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CMYK Abbreviation for cyan, magenta, yellow and key (black), the four process colors.
  Color correction Methods of improving color separations.
Crop To cut off unwanted parts of a picture or image.
  Crossover Printing across the gutter or from one page to the facing page of a publication.

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  Die cutting Cutting images in or out of paper.
  Duo tone A halftone picture made up of two printed colors.
  Div tag Div tags are content containers that are placed on a web page that give you the ability to name regions of your documents and manipulate them style sheets, making web pages easier to manage and style.
  Drop shadow A visual effect that looks like the shadow of an object, giving the impression that the object is raised above the objects behind it from a given light perspective.

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  Emboss Pressing an image into paper so that it will create a raised relief.

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  Flood To cover a printed page with ink, varnish, or plastic coating.
  Foil emboss Foil stamping and embossing a image on paper with a die.

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  Gloss A shiny look reflecting light.
  Grain The direction in which the paper fiber lie.
  Graphic design The creative process of coming up with concepts, ideas and arrangements for visually communicating a specific message.
  GIF Graphics Interchange Format,"GIF" (often pronouced jIff, but sometimes gif by MAC users) is a compressed image file format initially used by CompuServe to compress and transfer graphic images for screen display.

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  Highlight The lightest areas in a picture or halftone.
  HTML Hyper Text Markup Language
  Hyperlink A hyperlink is a reference to data that the reader can directly follow by clicking.,

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  Imposition Positioning printed pages so they will fold in the proper order.
  Indicia Postal information place on a printed product.

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  JPEG A lossy graphics format best suited for photographs and images. Joint Photographic Experts Group.

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  Knock out To mask out an image.
  Kerning The adjustment of spacing between pairs of letters in words.
  Key words Key phrases or words that the author is trying to target for search engine optimization.

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  Link Short for Hyperlink

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  Marketing Marketing is defined by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering views marketing as "a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches."
  Media Kit A media kit, often referred to as a press kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.

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  Perfect bind A type of binding that glues the edge of sheets to a cover like a telephone book.
  PMS The abbreviated name for the Pantone Color Matching System.
PPI Pixels per inch is a term used to describe the quality of images. The higher the ppi the better the image.
  PNG Portable Network Graphics was created as an alternative to the GIF, but with better transparency compression support.

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  Resolution The number of pixels per square inch of an image on film, paper, computer screen, disc, tape or other medium.
  RSS Really Simple Syndicaton is a method of easily issuing alerts or feeds of new items published no a website or blog.
  RGB An additive color model combining variations red, green, and blue light to produce a broad spectrum of colors.


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  Saddle stitch Binding a booklet or magazine with staples in the seam where it folds.
  SEO Search Engine Optimization- Techniques used by web developers to increase rankings of websites in search engines
  Side stitch Binding by stapling along one side of a sheet.
  Spot varnish Varnish used to highlight a specific part of the printed sheet.
  Stock The material to be printed.

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  Tints A shade of a single color or combined colors.
  Trim size The final size of one printed image after the last trim is made.
  Typography Typography in graphic design terms involves the selection of appropriate typefaces and their arrangement on the page as a means of visual communication
  Table A table can be used to organize Web page elements or more commonly used to create a structure for data such as lists or specifications.
  TIFF Tagged Image File Format is a file format for storing images widely supported by image-manipulation applications, publishing and page layout applications.

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  UV coating Liquid laminate bonded and cured with ultraviolet light. Environmentally friendly.
  Variable Data Printing Is a form of on-demand printing in which elements (such as text, graphics, photographs, etc) can be changed from one printed piece to the next, without stopping or slowing down the press, using information from a database. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter.

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  Varnish A clear liquid applied to printed surfaces for looks and protection. (UV coating looks better.)
  Vignette Halftone A halftone whose background gradually fades to white.

Unlike JPEGs, GIFs, and BMP images, vector graphics are not made up of pixels. but rather a network of paths defined by a start and end point with other points angles and curves. unlike raster images, vector images can be scled to larger sizes without losing image quality.


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  Watermark A distinctive design created in paper at the time of manufacture that can be easily seen by holding the paper up to a light.
  Widow A single word or two left at the end of a paragraph, or a part of a sentence ending a paragraph, which loops over to the next page and stands alone. Also, the last sentence of a paragraph, which contains only one or two short words.
  www World Wide Web

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  XHTML Extensible HyperText Markup Language
  XML Extensible Markup Language

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  Zip file A zip file is a compressed file of one or more files into a smaller archive. It takes up less hard drive space and less time to transfer across a network or the internet.
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